cliches

I've been plunging into some sixties sf over the weekend,
and was a little dissapointed with how cliched the stories feel -
tough square-jawed guy helps equally older general/scientist/businessman win war/buissness deal/factory explosion disaster with brilliant idea.
The older guy always has a hot daughter who treats our hero with contempt at beginning of story and falls into his arms at the end of it.
Then again i guess there are always some takers around for the "Forbidden Planet" formula